Tips For Buying Hair Color You Didn’t Know You Needed

If you’re considering purchasing new hair color, there is no better time than now. As we move into the autumn months, there are a ton of new colors and trends that have hit the shelves that might be just what you’ve been looking for the past few weeks. One thing to keep in mind while shopping though: not all colors are created equal. To help you find your perfect match this season, we’ve gathered some tips for buying hair color.

1. Know your hair.

First, you need to know your hair. When you’re browsing through the dozens of choices on the shelf, it’s easy to get distracted by a pretty package and forget why you entered the store in the first place (or at least start to). Before bringing home a new color, make sure that it’s compatible with your style and hair type. Little research can go a long way in finding exactly what you need.

2. Check the ingredients list (if there is one).

Not every brand will list its ingredients online, so if you can’t easily find what’s in a product, do some research elsewhere. Sometimes the ingredients in hair color are things you’re allergic to, or worse–things that could potentially damage your hair. A quick Google search can help you find out what ingredients should be avoided if you have sensitive skin or your hair is color-treated.

3. Beware of “natural” claims.

Never assume that just because a product has the word “natural” in its name, it’s actually good for your hair. Most “natural” colors are mass-produced and come from plants, residues of plants, or minerals. While the ingredients listed on the bottle may seem wholesome, you should still check for possible side effects before choosing a new color. Different colors will have different effects on your hair and different dyes contain chemicals that can be toxic to your scalp or roots.

4. Consider chemical testing.

Before you purchase a new hair color or even see a new hair stylist, keep in mind that your hair isn’t an exact match of the sample on the shelf. Color isn’t just a matter of mixing paint and applying it to your hair. Depending on the type of dye used (oxidizing vs. non-oxidizing), you may have different results with each product.

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