Advantages Of Sephora Cosmetics
Sephora is a multinational retailer of beauty products and personal care, whose name comes from “Sophos”, which means beauty. And here are some advantages of Sephora cosmetics.
1. Long History
Sephora was first launched in Paris in August 1970 and has been serving women around the world for more than half a century, and the longevity of this time-honored brand is proof of its quality.
2. Variety
Sephora features a variety of beauty products from more than 300 brands, including NARS Cosmetics, Make Up For Ever, Too Faced Cosmetics, One Size, Fenty, Milk, Bite Beauty, and so on. Sephora also features its make-up, skincare, beauty tools, and accessories under the brand name Sephora Collection. So if you find a Sephora in the mall, that means you’ve found more than 300 high-end brands. In other words, Sephora is like a supermarket for cosmetics, where you can find any single item from any brand you want.
3. Environmental Protection
Sephora’s sustainable development initiatives were recognized in December 2015 and its newly launched display cases have a 30% lighter metal frame that will reduce CO2 emissions by 220 metric tons. In 2020, Sephora announced it would no longer carry eyelashes made of mink fur, which has been shown to come from farms where animals are mistreated.
4. Innovation
Sephora has also spared no effort to invest in innovation for its brand. For example, Sephora Collection’s co-branded beauty collection with Coach is designed into cute dinosaurs and brush sets are adorned with unicorns, sharks, and other decorations. This unique design caters to the aesthetics of Generation Z and makes the process of makeup a pleasure.
In China’s cosmetics market, where unprecedented opportunities and competition coexist, Sephora has maintained its position as the industry leader in high-end beauty retailing for over 16 years and continues to show strong resilience.
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